As part of a brand rejuvenation via social media and digital platforms, we wanted to remind people about the special magic that binds the Dream Body Fitness community together.
We wanted to position personal trainers and fitness marshals as the heroes they are, and give them a boost in terms of how they viewed themselves.
The photoshoots of the personal trainers went a long way to building esteem and morale, and were a hit with clients in the social media and website environments.
Within each community dwells sub-communities of people who blow you away when you take the time to notice who they are and what they are attempting.
Photoshoots of clients during boxing, kickboxing and pilates classes led to small profiles of these amazing individuals that were an absolute hit.
It isn’t often that people find themselves as the subject of a photoshoot, especially in such an aspirational light, and our #DBF_Tribe and #DBF_Warriors series were treasured by the members featured in them.