The Fuel Bar is situated inside Dream Body Fitness and forms a sub-brand of the gym and wellness centre.
Our client wanted a brand look and feel that is fresh, contemporary and independent of the DBF brand.
We worked on a concept of a Fuel Cell with the emphasis on maximum vitality and power.
The Fuel Cell represents the 3 stages of healthy eating and the transformation journey from feeling tired and worn out to being energetic, happy and filled with the joy of life.
The Green represents the first stage of healthy eating which is about refueling, replenishing and rejuvenating. The green represents freshness, possibility and fuel.
The Yellow represents the second stage of healthy eating which is about energy, fun and aspiration. That moment where you’re having fun, moving freely and feel a sense of excitement about the future.
The Orange represents the 3rd and final phase of healthy eating which is about vitality, power and abundance. You’re at your most creative and filled with joy and vitality.