The Grooming Cave, London.

A boutique barber shop and hair design studio in West Kensington, London. As part of developing the brand identity and marketing collateral for The Grooming Cave, we also got to shoot some photographs of the studio.

ClientThe Grooming CaveYear2018AuthorDaryn BassonShare:

Project Highlights

  • Small, intimate shoot
  • Creative Freedom
  • Capturing the essence of the Hair Design studio
  • Taking photographs that had such a great impact for the client's business

02Our Approach

At the time of this shoot, I had read a study from the Gallup organisation that showed how the vast majority of people made a purchasing decision on how much pride an organisation and it’s people had in who they were and what they did.

Dean is a guy who is in love with hair design and there’s heaps of love and pride in his boutique studio situated in West Kensington.

I wanted to capture that pride, the essence of the place and the owner in his natural habitat.

I spent a little over 3 hours shooting and as the time passed, people relaxed to the point where they were hardly aware that a photographer was even there.

I managed to capture some very cool shots of Dean with clients, and of the meticulous pride with which he operates his studio.

The photos were a hit on social media and marketing collateral, paving the way for more customers and new customers coming into the store because of the vibe.


The Result

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Dear Daryn,

Thanks for the wonderful job you have, and you are doing for our company. Your hard work, dedication to detail and positive outlook has been very instrumental in guiding our business in one of its exceedingly difficult and trying time. With the COVID 19 pandemic we have had to keep skeleton staff, which meant that you had to perform duties beyond our contractual agreement, and for that I can only say THANK YOU THANK YOU THANK YOU.

You have worked tirelessly to keep your department going and making sure that we are on top of the process of communicating positively with our client base, while busy taking the whole business to a new online environment. Not only do you do such excellent quality work, but I have seen you assist other team members with their projects too. You come in early and leave late. On countless times I have seen you use your lunch break to come and brainstorm new ideas in my office but keeping and maintaining a good cheer.

Thank you, Daryn, for your hard work and dedication to this company in this life and death days, and even from 10 years ago when you officially took us successfully online. We as a business deeply appreciate you and all that you do. I will strongly recommend you to any company that is serious about getting RESULTS in the marketplace.

Yours sincerely,

Steve Mululu

Steve Mululu

Steve Mululu

Co-Founder - Dream Body Fitness

We have been working with Mr Basson since November 2019. His exceptional world class service has brought life to our brand, and turned our brand around tenfold. His knowledge covers an array of areas and he is always willing and able to implement and execute every thought in lightning speed time.

He takes every project as his own and makes it his own, and delivers exceptional quality. His values as a person and brand are carried throughout his work. He is a dependable person who always has the best interest of the organization top of mind.
Out of the box thinking is what he is best known for. His creative writing skills, coding and ability to familiarize himself with any other programs is far beyond any other.

He is always willingly to invest time in teaching and educating those around him.

We have worked with Mr Basson 6 years ago, and when he left to pursue his Dreams overseas we were still able to reach out to him and brainstorm ideas with him. His willingness is commendable in every single way. He has become family and family always comes first. We respect and treasure him and commend his character and values immensely.

Taskeen Suleman

Taskeen Suleman

Co-Founder - Dream Body Fitness

I met Daryn about to start his own business up a little over 2 months ago and decided to give it a try . The first thing that hit me was the vital energy of the guy -he definetly makes me feel comfortable . Added to this, Daryn, the owner’s friendly and welcoming approach and you can already sense the quality customer service you will be receiving .

When I started my own business, I needed a lot of help regarding logo and website etc. however once Daryn began to exercise his exemplary skills , he really did portray design as an art form ! District and well designed. The time , support and effort Daryn puts into his passion is extraordinary – he is capable of providing any desire and you will get ready for your business !

The Grooming Cave

The Grooming Cave