There’s a great book called ‘The Back of the Napkin’ and in it, the author recalls being asked to summarise what is necessary in order to create a great educational website.
The summary is that there are 3 pillars to web design: Brand, Content and Function.
Brand: What do we want people to remember or what will they remember after visiting the site?
Content: What do we want people to know and what do they want to know when visiting our website?
Function: What do people want to do and what do we want them to be able to do when visiting our website?
Brand elements are solved by design, content elements are solved by writers and authors, and function elements are solved by developers.
It’s such a great summary of how websites should be approached, it’s something we’ve followed ever since when it comes to putting together a website for our clients.