Brand Identity and Branding Overview

Each touchpoint is an opportunity to build awareness and build customer loyalty.

 

Brand Identity is a cohesive design system that incorporates all or some of your brand’s touchpoints. From corporate stationery to social media and content marketing design. Your brand identity is a promise to customers using visual shorthand.

“As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived effects it’s success – whether it’s a start-up, a non-profit, or a product.” – ‘Designing Brand Identity – Alina Wheeler’ 

Our brand identity design and branding design services incorporate all elements of your business, from designing sales pitch decks through to website design and development. Billboard designs through to signage for your shop window. If you’ve got an idea in mind, we’re here to help bring that idea to life. To give it shape, colour and form.

Connect with us over a cup of coffee or a zoom video call. At the intersection of the old and new, the inbetween times and spaces, lies opportunity. We’d love to help convert those opportunities into a visual reality for you and your business.

Brand Touchpoints

When it comes to brand identity and brand touchpoints, we cover a wide variety of touchpoints. Below are some of the more common elements of brand touchpoints that we could cover within a brand identity project.

Form follows function and as such, we focus on the most valuable elements you need rather than providing a complete list of goodies that you may not value or need. 

As part of the discovery phase, we would help you uncover what your most important and valuable brand touchpoints are and provide an estimate based on those elements exclusively.

In the case of retainers, we design brand touchpoints in order of priority and necessity, and provide continuous design on a monthly basis.

Agile and Scrum Methodology
  • Short planning and organisation cycles.
  • Rapid creation and collaboration cycles.
  • Continuous feedback and improvement.
  • Regular review of work completed.
  • Continuous inspection and adaption cycles.
  • Weekly progress in the form of products/services.

The purpose of an Agile Methodology lies in producing the most valuable work, in the most valuable way, within short cycles known as sprints.

It’s designed to make sure that you’re never guessing, never waiting for weeks on end, and are a valuable, integrated part of the design process.

Brand Development Process

In Japan, Kaizen is the process of continuous improvement. A process of building on a solid foundation and improving with each iteration. Our brand development process works in the same way. Is aligned with the same principles.

Our brand identity and branding service covers all elements of your Brand Touchpoints. From corporate stationery to billboard design. From email signatures to corporate folders and brochures. With each evolution, our design improves and our capability expands.

Touch base with us if you’re in the market for a new or upgraded brand identity.

Brand Identity Frequently Asked Questions

A brand identity costs between R5,500 and R11,950 depending on the complexity and scope of the project. On average, a brand identity project costs R9,950. We do offer significant discounts on brand identity projects when they include a website design + development.

Yes, we do. In many cases, our clients want continuous design and iteration across the full suite of traditional and web/digital design and our retainers enable us to amortorise the cost across several months whilst delivering an incredibly high, productive standard of design. Our marketing and social media retainers include design.

A brand identity design, including research and a logo, takes anywhere between 1 week and 6 weeks, depending on the complexity and scope of the project. On average, a fair sized brand identity project takes 5 weeks. Many of our clients are on monthly retainers for continuous design and marketing services.