Brand and Marketing Strategy
At the heart of our marketing services lies the strategic marketing and planning service. A service that involves our team viewing your business as an extension of our own. It’s where we complete a full marketing audit of your business, your competitors and the market place within which you compete.
The audit also includes interviews with your marketing team, company founder and directors, and interviews with selected customers and suppliers to ascertain a 360 degree view of your business model and value propositions.
We work with modern marketing and digital marketing frameworks to map out the strengths, weaknesses, opportunities and threats to your business and help you reinvent or reimagine your business model canvas with a focus on achieving competitive advantage and helping you design superior value propositions for current and targeted customers.
We help you design and construct a brand strategy, marketing plan and an inbound marketing programme which integrates with your social media and business plans. For some clients, this is a retainer based full-service program that includes our other services whilst for others, it’s a short-term 30 to 90 day program limited to strategic marketing planning exclusively.
Connect with us over coffee or via Zoom video conference for an obligation free consultation around what your marketing requirements are and how we might be of service.
Digital Marketing Services
Our Digital Marketing service integrates with your business, marketing and brand strategies. We focus on inbound marketing in the form of content marketing, social media marketing and search engine optimisation combined with digital advertising via search engines and social media.
Our digital marketing also includes database-driven direct marketing and customer Account-based marketing initiatives. In short, connecting people, ideas and opportunities using digital platforms and media.
Keeping a finger on the digital pulse
- Google Analytics.
- Google Adwords marketing + analysis.
- Social Media marketing + analysis.
- Content production, marketing + analysis.
- Search Engine Optimisation, marketing + analysis.
Our unique combination of selling, marketing and publishing experience enables us to design and develop brand and marketing plans that are geared toward brand development, growing influence and converting conversations into customers.
Online Brand Development
Our growing photography and video production capabilities enable us to help produce marketing content for your digital and social media environments.
Helping our clients grow their own capability is always front and centre of our thinking so we’ll be working toward including the voice and presence of your team and clients within your digital environments.
Digital Marketing can feel overwhelming and daunting, but it really isn’t. In essence, it’s storytelling. It’s using the power of digital platforms to identify your tribe and connect with them in creative and collaborative ways. We look forward to connecting and collaborating with you on your next digital marketing initiative.
Customer Feedback and Testimonials
Thanks for the wonderful job you have, and you are doing for our company. Your hard work, dedication to detail and positive outlook has been very instrumental in guiding our business in one of its exceedingly difficult and trying time. With the COVID 19 pandemic we have had to keep skeleton staff, which meant that you had to perform duties beyond our contractual agreement, and for that I can only say THANK YOU THANK YOU THANK YOU.
You have worked tirelessly to keep your department going and making sure that we are on top of the process of communicating positively with our client base, while busy taking the whole business to a new online environment. Not only do you do such excellent quality work, but I have seen you assist other team members with their projects too. You come in early and leave late. On countless times I have seen you use your lunch break to come and brainstorm new ideas in my office but keeping and maintaining a good cheer.
Thank you, Daryn, for your hard work and dedication to this company in this life and death days, and even from 10 years ago when you officially took us successfully online. We as a business deeply appreciate you and all that you do. I will strongly recommend you to any company that is serious about getting RESULTS in the marketplace.
We have been working with Mr Basson since November 2019. His exceptional world class service has brought life to our brand, and turned our brand around tenfold. His knowledge covers an array of areas and he is always willing and able to implement and execute every thought in lightning speed time.
He takes every project as his own and makes it his own, and delivers exceptional quality. His values as a person and brand are carried throughout his work. He is a dependable person who always has the best interest of the organization top of mind.
Out of the box thinking is what he is best known for. His creative writing skills, coding and ability to familiarize himself with any other programs is far beyond any other.
He is always willingly to invest time in teaching and educating those around him.
We have worked with Mr Basson 6 years ago, and when he left to pursue his Dreams overseas we were still able to reach out to him and brainstorm ideas with him. His willingness is commendable in every single way. He has become family and family always comes first. We respect and treasure him and commend his character and values immensely.
I met Daryn about to start his own business up a little over 2 months ago and decided to give it a try . The first thing that hit me was the vital energy of the guy -he definetly makes me feel comfortable . Added to this, Daryn, the owner’s friendly and welcoming approach and you can already sense the quality customer service you will be receiving .
When I started my own business, I needed a lot of help regarding logo and website etc. however once Daryn began to exercise his exemplary skills , he really did portray design as an art form ! District and well designed. The time , support and effort Daryn puts into his passion is extraordinary – he is capable of providing any desire and you will get ready for your business !
Just to say the very biggest thank you for your incredible help on the website. Thank you, thank you, thank you. The process that we have gone through has been incredibly helpful and I’m so grateful for the time, energy and passion you have put into helping me pivot. The very, very, very, very, very, very, very biggest thank you D.
Hope you have a beautiful weekend ahead kind man.
Thank you so much again for everything.
“It is with great pleasure that I recommend Daryn Basson, a former colleague and friend that I have worked alongside over the past 3.5 years. Daryn has always displayed a high degree of integrity, responsibility and ambition. He is definitely a leader rather than a follower, is humble and honest in all his dealings, and is well liked by all our staff and customers.
Daryn is a self-starter who has successfully aided the company in developing two of our most successful publications from scratch. He is also a most dependable team player. His good judgement and mature outlook ensure a logical and practical approach to his endeavours.
Daryn would be an asset to any organisation, and I am happy to give him my wholehearted endorsement.”
Daryn is a dynamo of activity and a brilliant sounding board for ideas. As a business adviser, he has constantly been useful to me in positioning what I offer to the market in a real and constructive way and I am always grateful to be able to run my thinking by him and hear what he has to say. I’d recommend that if you’re struggling with strategy and need a no-holds-barred perspective, it’s well worth your time getting in touch with Daryn.
“We consulted with Daryn to create the Association Slides on behalf of M-Net. We’d used his company in the past for assistance with presentation slides for internal meetings, and so leaving the association slides in Daryn’s capable hands was a very safe bet!
He delivered absolutely beautiful slides that not only look great On Air, but match the associations beautifully. So much time and effort went into selecting each of the 45 slides and the creative that went into the design was absolutely phenomenal. Daryn not only delivered well within the required timelines, the work was of a very high standard. We will certainly use Daryn in the future. Thanks Daryn for all your amazing work!”
Working with Daryn and ‘Fitness Adviser’ has been more than a brilliant experience, that continues to positively surprise the PURE Nutrition Technology Team. Their service is super professional, yet always warm and friendly. Their campaigns are innovative, energetic and exciting, and I look forward to working with them in 2014 as we have planned amazing things together! Thank you Daryn and the Fitness Adviser Team for being AWESOME!
“I’d highly recommend working with Daryn and Fitness Adviser. They always go above and beyond what you expect, their response time is incredible and we’ve had great feedback from our placement on their website! Here at ABC we like to call Daryn a little miracle sent down from heaven!”
“Daryn designed our new website and I can honestly say that he went above and beyond the call of duty to get it up and running. I love it and our client feedback has been awesome. I would strongly recommend him if you’re thinking about upgrading your current site.
He is funny, friendly, extremely professional, dedicated and a pleasure to work with. He adopts each of this clients and their causes as his own and gives his all to help them realise their objectives, both on-line and off. He is an asset beyond expectation to any business. Great Results. Good Value. High Integrity.”
“This is to certify that, I Michelle Dean owner of The Mexican had, the absolute pleasure of working with Daryn for 3 months, on building a bigger customer base and a website to show case our restaurant.
What struck me immediately is that, Daryn has the uncanny ability to transform your company, by transforming your attitude towards your business.
Daryn also has the ability to listen to what you as a client wants, and this quality sets him apart. He worked so hard on making me fall in love with my business again, in a time when the economy is not helping anyone be positive.
When Daryn throws himself into helping you market your company, his passion is overwhelmingly contagious and in this way he transforms the way you think, and before you know it, you even start coming up with your own ideas. I could not believe I had it in me, but he managed to coax it out of me.
I enjoyed how swiftly he takes care of your businesses needs, you never have to ask him twice and it was a breath of fresh air for me, in a town where this never happens. Daryn is already missed by us all.”
“Working towards stringent deadlines, we elicited Daryn’s expertise in creating complex slide presentations for management meetings at M-Net. Daryn was easy to work with from the beginning, quickly grasping what we needed and taking direction for any changes we needed well.
With a willing attitude and a friendly demeanor, Daryn’s work is sleek, professional and recommended for an excellent quality product.”
Fitness Adviser has been the corner stone of our communication with the public, your advertorials, promotions and quick fire texts via facebook and twitter has driven traffic to our blogs, facebook pages, twitter accounts as well as to our front doors.
Personally using the website to source information and network with like-minded individuals has been a great assistance to our team at Off The Grid Athletic.
We continue to grow from strength to strength with the assistance of Daryn and his team at Fitness Adviser and recommend all our clientele and brothers and sisters in the industry across the country to make use of this great platform due to the great influx of traffic we ourselves have received through the site and facebook page.
“I was fortunate enough to be referred to Daryn Basson by a friend of mine. I had been looking for someone to put together a website for my new company and had already sent out specs and received quotes. However, Daryn took the time to meet with me and gain a thorough understanding of what I wanted.
The end result was fantastic and did not require the to-ing and fro-ing that you often have to contend with. He got me and what I wanted right off the bat. It has been wonderful dealing with him, he has pushed my own boundaries around business concepts and ideas, as well as introducing me to some great new ideas around business acquisition. I have already recommended him to some of my other friends and contacts and will continue to do so.”
“Hey Daryn. Heads up for all the amazing work you’ve done for me. Not only did you create a website for me but you have also set me up for social networking and showed me that it’s not as complicating as I thought it would be. Thanks for all the hard long hours you put into this deal- it seriously pays off!”
“We have used the talent and services of ‘Mr make it happen’ for our own websites as well as all the sites that we sponsor and I’m looking forward to using him again for our next job. Great work Daryn and chat soon.”
“Daryn’s work is absolutely amazing, he listened to what I wanted and came up with exactly that. Very few changes were made but they were done immediately. I would definitely recommend Daryn and his work to anyone and everyone.”
“Why did I choose Daryn to do my website? Well I wanted the coolest, most up-to-date and user friendly website! I gave Daryn nothing apart from a few words and he did the rest, from design, layout, wording and sourcing of pictures.
The most important for me was to have the back up and this I have received without question. When changes are requested they are immediately actioned, server faulty – it is sorted out without question.
Overall it has been an awesome experience to have the look and feel so completely captured in my own website and would recommend them to one and all…”